Driving cars through Europe and the Sahara Desert to sell them in Niger (1989 and 1990) and exploring China and…
People contact me when they think that they have a problem with the image of their city, region or country.…
This essay has been published as Chapter 19 in Marketing Countries, Places, and Place-associated Brands: Identity and Image (2021) under…
This article was first published in Dutch on Network Citymarkting Nederland, April 19, 2021. The future is bright for city marketing.…
This article was first published on City Nation Place , May 7, 2020. The novel Coronavirus has clearly shown us…
This article was first published by the Economist Intelligence Unit on their Perspectives platform on February 4. In this era of global…
Do you agree with my conceptualisations or am I hallucinating? I believe that whether you manage a product brand, corporate…